Friday, March 26, 2010

2010 Workman DC Comics Super Heroes and Villains Fandex Advertisement

Sorry for the late post. I'm under time pressure on a project at work, I'm studying for a test and (stupidly) going to a convention this weekend (fingers crossed for sketches.) My schedule is all screwed up. Luckily, I banked a bunch of stuff for ya'll over spring break, but I already ran a some of it this past week, and will need some for the next, as well. I decided that I'd like to get this specific post knocked out today, since I'm running behind anyway, and pick up on the heavier duty posts after the weekend. Besides, I don't like leaving loose stuff like this lying around, as it has a tendency to collect dust on a shelf (looking at you, Arby's Kids Meal materials from November.)

This is the full page ad for the DC Fandex that ran in the March 2010 Diamond Distribution Previews consumer catalog. This novelty information book, which I'm totally buying, seems sort of like a key chain recipe book. Instead of a quick glossy cardstock reference card for how to cook a souffle or mix a margarita, you fan out these die-cut strips and find the image of a DC character. The card then gives you a Reader's Digest version of their Who's Who profile information. I think it's nifty, but will be hell to scan for you guys. We'll see come April, as for once I expect to skip my usual mail order source and have this shipped through Amazon.

DC Comics Super Heroes and Villains Fandex Deluxe
Celebrate 75 years of DC Comics with an obsessive Fandex Deluxe: a supersized deck of 75 iconic heroes and villains whose power over the popular imagination has never been stronger (think The Dark Knight, last summer's $1 billion blockbuster).

The gang’s all here: Batman, Robin, Superman, Wonder Woman, Aquaman, the Green Lantern, Captain Marvel, Justice League of America, the Flash. So are their nemeses—the Joker, Catwoman, Mr. Freeze, Lex Luthor, Cheetah, Brainiac, Poison Ivy, Deathstroke. Meticulously researched, with layers of information covering origins, biography, back-stories, affiliations, motivations, weaknesses, and fascinating trivia, the deck adds up to an insider’s history of the DC Universe. And what better way to present it than in the format with super powers—Fandex and its die-cut cards perfectly capture the characters in one dynamic pose after another, with the art taken straight from the pages of the original comics.

From the essential—learn about the Crisis on Infinite Earths—to the improbable—discover how Lex Luthor became President of the United States—to the offbeat—did you know that Clark Kent and Lois Lane lived in a building owned by Wayne (i.e., Batman) Enterprises: it’s a handheld feast for new¬comers and passionate comics fans alike.

Text by Randall Lotowycz
Other book format , 76 pages
ISBN: 9780761158561 (0761158561)
Published by Workman Publishing
$12.95(US) $15.95(CAN)
This title will be available for purchase from on Apr 22, 2010. For now you can pre-order from one of these online retailers.


LissBirds said...

"I banked a bunch of stuff for ya'll over spring break" When I first read that I thought you said baked so I was like, "Oooh...cookies!"

The fact that the cards are die cut makes it look really, really cool. I'm tempted. But it looks like Mandrake Martian Manhunter there, so that knocks a few points off for me. But you know what...he made the cut for the ad, and I find that rather intriguing.

Diabolu Frank said...

Yeah, that's Tom Mandrake alright, from a cover. Worth noting is that all but the back two characters have had strong outside media access through cartoons & toys. Justice League Unlimited was full of win.