Wednesday, October 14, 2009

2004 Justice League NASCAR Intergalactic Speed #17 Martian Manhunter/Matt Kenseth T-Shirt

Certainly a shoo-in amongst the top 20 weirdest cross-promotions of all time, Warner Brothers/Cartoon Network/DC Comics teamed-up with NASCAR to promote the Justice League animated series. Hot Wheels also got in there somewhere, as made clear by the title "The Justice League Racing Weekend Presented by Hot Wheels." As far as I know, it was limited to cars painted up with the characters that ran Aug. 21-22, 2004, at Michigan International Speedway (and some merchandising like this.) Batman, Superman, Wonder Woman, Green Lantern, the Flash, and Martian Manhunter were each associated with a racer. In a bit of redemption for this travesty, J'Onn's partner was 2003 champion Matt Kenseth, who presumably took a pass on Superman, God bless him. No. 17 only raced that Saturday, for Express Personnel Services, alongside Greg "Flash" Biffle and Mark "Batman" Martin. The union produced this t-shirt, amongst other oddities...

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